Darren Williams | Director & Founder

Prior to working in financial services, I was a Sales Manager at British Airways. In 2004, I set up Platinum Financial now trading as The Financial Guys shortly following by The Will Guys with the aim of making a real difference in people’s lives.

I was inspired to start The Will Guys when we spotted a gap in the market for a plain and simple Will Writing service – without all of the jargon! Seeing what we’ve grown into is something I’m incredibly proud of. However, I believe we are only scratching the surface and there is plenty of room for growth.

Everything we do revolves around the client. We don’t see clients as transactions; we see them as lifelong relationships. Our approach is to provide personalised, empathetic service that goes beyond estate planning. Most of my new clients come through referrals, which is the highest compliment I can receive. It’s a testament to the trust and satisfaction we’ve built over the years.

Our Philosophy – Always put the clients first and treat them like they are your best friend. Never focus on the money and never compromise your standards when giving advice. This way, you can sleep soundly at night, knowing your clients have made informed decisions based on your guidance.

My goal is to see us grow so that more people can access the exceptional advisers we have. I want The Will Guys to be the go-to name for who needs estate planning advice.

What Darren can help with:

• Wills
• Lasting Power of Attorney
• Trusts